In 2023, Nanchang, “the City of Heroes”, will usher in a feast for the taste buds. On November 16, "Everyone Can Be a Hero, Relish Nanchang Cuisine", the promotion activity for Nanchang tourism famous dishes, famous desserts, and famous restaurants, as well as the selection activity for Nanchang tourism famous dishes and catering and tourism restaurants launches. Organized by the Nanchang Municipal Bureau of Culture, Radio, Press, and Tourism, the activity takes food as the medium and organically combines food culture and tourism economy to popularize the city brand of “the City of Heroes”.

It is reported that this activity will bring together the food specialty brands of 12 counties and districts in Nanchang with the concept of “food plus tourism”, digging deep into the cultural connotation behind Nanchang food, enriching the “tongue” experience of the majority of tourists and the public, and further setting up a new image of Nanchang tourism food, telling a good story of Nanchang culture and tourism, and helping Nanchang change from “internet-famous place” to “enduring popular place”, from attracting people to visit Nanchang to stay in Nanchang for development.

The selection activity covers three parts: “influencer seeking delicious restaurants,", “delicious list selection”, and “award ceremony and tasting”. Among them, the “influencer seeking delicious restaurant” activity will be composed of 20 media representatives and well-traveled influencers who go deep into Nanchang’s three counties and six districts to seek delicious restaurants and make for a social media shot, relying on the matrix effect of the new media platform, and conduct an all-round promotion of Nanchang's local delicious dishes.

The “delicious list selection” is a comprehensive selection of 150 famous dishes, famous desserts, famous restaurants, famous chefs, and good ingredients that can represent Nanchang characteristics through public vote selection and expert review for the whole network publicity and promotion to popularize the brand visibility of the whole Nanchang local delicious food.

At the “award ceremony and tasting”, the Nanchang Municipal Bureau of Culture, Radio, Press, and Tourism will award the famous dishes, famous desserts, famous restaurants, famous chefs, and good ingredients selected in the “delicious list”. At the same time, the award-winning brand will combine the culture, folklore, natural scenery, and other aspects of Nanchang counties and districts, taking advantage of the hot trend of “city walk” micro-travel in recent years to make and release electronic hand-drawn maps, tasty Nanchang dish e-books, Nanchang tourism and food routes, etc., which can facilitate the public and foreign tourists to search for Nanchang delicious food according to the map.

The site of the award ceremony will also be decorated with a food tasting area, inviting representative food merchants from various districts and counties to set up exhibitions, focusing on good-looking, tasty, and fun, so that guests and tourists coming to participate in the ceremony will be able to savor the food and enjoy the event.

The event aims to spread Nanchang’s culinary culture to a broader stage, so that every delicacy can become a messenger for spreading Nanchang’s culinary culture, and every visitor can become a spontaneous spreader of Nanchang’s cuisine. Let the world see the unique charm of the city of Nanchang.

[Text by Zhang Zhenhuan]